1 billion reasons to game online

Oleh: Lewis
January 24, 2010

It was recently announced that the latest version of Call of Duty game, named Modern Warfare 2, has grossed over $1 billion in sales since its release at the start of November 2009.  Christmas is obviously a popular time of year to be buying games, but it looks like the shear pulling power of such a big brand has helped developers Activision to have a successful start to 2010.

This amount of worldwide spend suggests that this is not a localised trend and that we are very much a world of gamers, with the spectrum of players being from the young through to the old.  So what exactly is the pull of a game that depicts the gamer set in a scene of war, either commanding a team of soldiers or on a solo mission attempting to achieve numerous objectives ?

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